The AI revolution is here, and entrepreneurs must adapt to the ever-changing business landscape. Luckily, our guest, Matt Beswick, is here to guide you through it all! With years of experience under his belt, Matt will be sharing his insights into the impact of AI on the workforce and why upskilling is the need of the hour. From managing supply and demand to maintaining quality and core values, Matt has had to navigate numerous challenges on his entrepreneurial journey. In this article, he shares how he tackled these obstacles and seamlessly integrated AI into his business model. Entrepreneurship isn't always easy, but with Matt's advice and guidance, you can stay ahead of the curve and thrive in the era of AI.

My special guest is Matt Beswick

Meet Matt Beswick, a digital marketing whiz and co-founder of Era, a successful 50-person agency he started with his buddy Paddy back in 2015. Known for his knack in SEO and love for all things geeky, Matt's journey has seen him go from coding and innovating to leading a thriving company. With a passion for entrepreneurship that goes back to his teenage years, Matt's experience in gaming and the world of AI has shaped his perspective on the importance of upskilling in today's workforce. With a relaxed demeanor and friendly approach, Matt's insights on the impact of AI are sure to resonate with our entrepreneur audience.

Looking to the Future
The growing influence of AI in the workplace requires businesses to adapt and invest in the development of new skills. In the dynamic business environment, entrepreneurs must plan for the future by accepting the need to upskill existing staff, explore new training opportunities, and maintain a focus on the human aspect of the work. This proactive approach ensures a smoother integration of AI and human skillsets while keeping businesses competitive and sustainable. Matt Beswick is optimistic about the changes in the workplace brought about by AI. He shares his view that the increasing use of AI could lead to more human skill development and higher-level thinking in the workforce. Matt underlines the importance of nurturing a balance between AI and human capital, stating that businesses must double down on employee training and development. This ensures the team is equipped with the necessary capabilities to thrive in a rapidly changing landscape driven by AI.

Hiring Practices
In the ever-evolving business world, hiring the right talent and fostering a positive company culture have become increasingly important. Embracing thoughtful hiring processes and remaining open to change can significantly impact a business's success and stability. Entrepreneurs should prioritize finding employees that align with the business's values, focusing on long-term success and growth in the workforce. Matt Beswick shares his insights into the hiring process at Aira, emphasizing the importance of finding the right fit and avoiding a hire fast, fire fast mentality. He acknowledges that his approach may have slowed down growth at times, but contributed to the company's overall stability and employee satisfaction. Matt's experience offers valuable advice for business owners, highlighting the long-term benefits of investing in well-matched employees and thoughtfully built teams.

Different Approaches to Business
When exploring different approaches to business, the conversation between David and Matt Beswick underscores the significance of adapting to change and finding fulfillment beyond material possessions. Entrepreneurs should be open to different perspectives and tactics, being ready to reassess priorities and values as their businesses evolve. Adopting this mindset fosters resilience and flexibility, helping navigate the many ups and downs of entrepreneurship. During the podcast, Matt Beswick reflects on his past experiences with business growth and emphasizes the importance of prioritizing family and work-life balance. The conversation also highlights the value of having a business partner with a complementary perspective. In Matt's case, his business partner Catherine provides a more measured approach to decision-making, ensuring a well-rounded and robust strategic vision for their agency.



The impact of AI on the workforce is a topic of utmost importance for entrepreneurs who want to stay relevant and competitive. By learning and upskilling ourselves and our teams, we can ensure that we are making the most of this new technology. Balancing the need for automation with the human touch, and growing our skills and knowledge will allow us to thrive in this new era.